House flipping means buying, renovating, and selling a property for profit. House flipping has become a sure way of attracting buyers today. If you have just flipped a home or are flipping one now, your marketing should bring about the fact that this home has recently been flipped and will make it more attractive.
Most people love the idea of a freshly renovated home that doesn’t require much work. Here’s how to use home flipping as a selling point to attract interested buyers.
Emphasize the Renovations
One central selling point when flipping a home is the renovations to increase its value. Buyers love the idea of an updated home with modern features, such as a new kitchen, remodeled bathrooms, or new flooring. When marketing the home, point out what upgrades you’ve made.
State what improvements, such as new appliances, energy-efficient windows, or plumbing, will be added. This information assures buyers that the home is move-in ready and that no significant improvements will be necessary for a long time.
Emphasize recent renovations, such as:
- New kitchen cabinets, countertops, and appliances.
- Bathrooms updated with modern fixtures.
- Fresh paint, flooring, and lighting throughout.
- Appeal to First-Time Buyers
House flipping appeals to first-time buyers needing more time, energy, or money for significant home improvement projects. Many buyers are looking for homes ready to move into, with no extra work involved. You can attract this segment of buyers by marketing your flipped home as a turnkey property.
In your listing, highlight that it has been updated and that the buyer won’t have to make huge adjustments once they move in. A move-in-ready home without the need to start a rehab project immediately is a big selling point for first-time buyers.
Demonstrate the Value
Another hot selling point of flipped homes is the value that such warrants. Nobody doesn’t love a good deal, and home flipping often updates property into modern appeal without increasing its cost considerably. You can show the value of your flipped home by comparing it to similar homes in the neighborhood that haven’t been updated.
For example, if similar houses in the neighborhood still need renovation and are at the same price, then you must tell them how much it is worth investing in a flipped house since, with upgrades and improvements, the price increases home value.
Attention to Detail – Emphasize
When you flip a home, make sure everything is in perfect condition. Buyers love moving into a house where every little detail has been covered. Sometimes, it may be as minor as adding nice-looking lighting fixtures, modernizing door handles, and freshening up the landscaping.
These little touches can make or break your home standing out. Yes, the major renovations are essential, but buyers also notice the little things in a house that give the impression it’s cared for.
Place the Fresh Start
A flipped house records a new beginning for buyers, especially those seeking a brand-new home. The likely result of the house, after all the renovations, is that its appliances, fixtures, and finishes are new, giving it more of a modern or updated look and feel.
Let the buyer know that with a flipped house, they get to move into a structure that feels fresh and new. Be it the newly installed hardwood floors or that fully remodeled kitchen, that sense of fresh start is quite appealing.
Summary
Selling a house with the reasoning of home flipping would cover up by showing improvements and value in that home. You can also have your flipped home distinguished in the market by depicting the renovations done to show attention to detail, appealing to first-time buyers. Having a move-in-ready home and starting fresh with no more work attracts most buyers.
Visit NW Realty Group today, and let us show you how we can help you market your flipped home and attract prospective buyers!
