Each house has something special that can be a selling point. Home buyers are always looking for that one thing that makes a property unique. Your home has qualities that make it stand out from the rest.
Proper marketing of these features will increase interest and speed up sales. Let’s look at some ways to make your home shine by highlighting its unique aspects.
Focus on Unique Features
Start by highlighting a few of your home’s most distinctive selling features. These may include a large backyard, custom cabinetry, energy-efficient appliances, and a beautiful view.
Emphasize these elements in your listing description and when you create marketing materials. If possible, be detailed about what makes those features unique so buyers can envision themselves enjoying the benefits.
Instead of “nice backyard,” describe it as “a large backyard perfect for entertaining, with a shaded patio and beautiful landscaping.” This says more about it and adds value to your home.
Highlight leading-edge features such as:
- Large, wide-open living rooms.
- Upgraded kitchen with stainless steel appliances.
- Owner-designed home office/hobby room.
- Use High-quality Photos and Videos
Photos are some of the most essential features in any home listing. Photo quality may hugely affect a potential buyer’s perception of your home. Try capturing the unique features in their best light. If the house has a spacious kitchen, a cozy fireplace, or a beautiful garden, ensure these features show up-to-date.
Consider adding a virtual tour or video to your listing. That way, buyers can tour your home with many unique features from the comfort of their own space. A video tour is beneficial in showcasing prominent properties or those with exceptionally great outdoor spaces.
Create a Story About Your Home
Often, people do not sell a house; they sell memories. Allow buyers to connect deeper by sharing the story of your home. Tell them what makes it special and such a great place to live.
For instance, if your home has a breakfast nook that catches the morning sun, you might say something like, “It’s the perfect spot to enjoy coffee and start the day.” You want to tell a story about the features so that they can envision themselves living in the home and enjoying its unique character.
Just like physical features of your home, location is everything. Is your home close to good schools, parks, or shopping centers? Advertise these in your marketing to show potential buyers a few benefits of living in your area. If your neighborhood is quiet and family-friendly, include that in your description.
Any buyer will want to know what life is like in the area, so it’s important to mention any local amenities or unique attractions that could make your home even more desirable.
Follow Descriptive and Clear Language.
What to say in a listing description of your house is to describe it with adjectives and simple language. Never use terms like “nice” or “beautiful,” but give clear, concise descriptions of your home’s best features.
Instead of saying, “Updated kitchen,” you could put, “The kitchen was recently completely remodeled and features granite countertops, custom cabinets, and stainless steel appliances.” This gives the buyer a better idea of what your home offers and makes it compete much better with other listings.
Conclusion
Emphasizing what is unique about your home will attract buyers who will best appreciate it. You can make the property more attractive by focusing on standout characteristics, quality visuals and telling a story about your property and, thus, about its location. Using descriptive words helps buyers imagine how unique your home is and why it’s worth considering.
From marketing your home to the best features, it may have, come for professional advice at NW Realty Group today so that more buyers will want your property and you can sell it quicker.
