Selling a house in today’s market requires a more modern approach that extends beyond traditional requirements, such as listing a property online or holding a traditional open house. 

Two of the most essential modern methods of engaging buyers and representing your house in the best light are digital tours and virtual open houses. This technology allows buyers to look at properties without leaving their living rooms, making the experience immersive and convenient. Here is how to market your house with virtual tours and open houses.

What is an Interactive Virtual Tour?

Virtual tours provide a convenient way for prospective buyers to visualize the layout and flow of your Home without physically being there. With a virtual tour, you can highlight unique features and showcase the best aspects of your property interactively and engagingly.

Furthermore, these tours can be easily shared online, allowing a broader audience to access and experience your home from anywhere. Integrating virtual tours into your property listings can set your home apart from others, attracting more interest from potential buyers.

Here’s how to make the most of it:

Getting a Professional Photographer

If you want to make an impression on the potential buyer, invest in a real estate professional photographer. Find someone in the real estate niche, specializing in real estate, and with the experience to take bright, clear images showing your Home’s best features. Many photographers today offer 360-degree photography services that allow you to create saturated, complete virtual tours.

Select the Right Technology

There are many different platforms and tools for virtual tours. Matterport and Zillow 3D Home are standout options for elaborate and user-friendly experiences. Look for something with high-resolution images, smooth navigation, and compatibility with many devices.

Highlight Key Features

You want to give a home tour that showcases your home’s best features. These include large bedrooms, updated kitchens and baths, outdoor spaces, or special features like a home office or finished basement. Give detailed descriptions of each area so potential buyers leave with full knowledge of what this property offers.

Tidy and Neat

If you plan to show your home physically or virtually, it should be cleaned and decluttered before taking pictures for a virtual tour. A tidy space helps the buyer or home agent envision themselves living in the home.

Choosing the Right Platform

Choose a platform for live streaming that participants will find easy to use. Popular choices include Zoom and Instagram Live. Be sure to know how to use most of its features regarding screen sharing, chat functions, and attendee management.

Get Your House Ready

Just as you would for a traditional open house, your home must be immaculate and meticulously staged. Plan the path you want to take viewers through to ensure you touch on all the home’s central spaces and most engaging areas. This includes a preview of the exterior before taking viewers inside the Home, going through each room systematically.

Conclusion

Virtual tours and open houses could be the most potent home-selling tools. These allow easy, holistic reviews of a home for sale, giving buyers a rich experience and the highest probability of receiving a serious offer. Quality visuals, proper use of technology, and influential audience engagement optimize the potential for a high home.

Learn more at Northwest Realty Group. We are a trusted brokerage that prides itself on customer service and offers a hassle-free real estate experience.