Speaking of selling a home, a fantastic listing description is a must. More often than not, this will be the first thing the buyer will read, so it needs to pop. A good listing description helps the home stand out and differentiates it from others selling in the same area.. 

What do you need to get to make a great description? Here are five must-know things that can help write a selling listing description.

Simple Obvious Headline

The first thing people see in the listing is the headline, which must be short, clear, and straightforward. The headline should give buyers a quick idea of what the home offers. Instead of an abstract headline such as “Beautiful Home for Sale,” say something more concrete. For example, one could say, “3-bedroom Family Home with Spacious Backyard.” This gives the readers a better idea of what this house can offer.

A great headline clearly outlines the key features of the home. It employs simple speech or even a list of easily understandable words, and it catches the attention without being overrated.

Highlight Key Features

Buyers want to know what makes this house unique, giving them a reason to invest in it over the many other listed properties. Focus on highlighting any number, such as bedrooms and bathrooms, kitchen updates, outdoor space, or recent renovations that sound attractive. While you should not over-promise anything, honesty is imperative to make the home sound attractive.

You can rephrase the generic “Nice kitchen” to “Newly remodeled kitchen with stainless steel appliances and a large island.” This helps paint a picture for the buyer and highlights the house’s value.

Emphasize Good Location

Buyers are primarily keen on the house’s location. Be sure to mention anything about the area that might appeal to them, such as proximity to schools, parks, or shopping centers, a quiet neighborhood, and accessibility to public transportation.

What works in selling a discussion about location is what makes the area unique. For instance, mention that if it’s in a good school district and family-friendly neighborhood. Buyers will always look at how the location affects them and their lifestyle.

Descriptive yet Honest Language

Descriptional terms will help the buyers imagine themselves living in the home. However, this is where you show how attractive the home will sound, and forthrightness needs to be balanced. Overemphasizing may result in disappointment when the buyers visit your home, thus killing interest in it.

Instead of using a generic sentence, such as “The most beautiful ever,” describe what makes this house unique. For example, you might say, “Bright and airy living room with large windows, allowing plenty of natural light.“

Descriptive Writing Tips:

• Focus on natural, desirable qualities.
• Use simple words.
• Avoid making claims that may disappoint buyers.

Call for Action

Every good listing description should conclude with a clear call to action, in which you tell readers what to do once they have seen the ad. Encourage them to schedule a viewing today, ask questions, or call for more information. A good call to action describes to buyers the next step available if they’re interested.

You could say, “Schedule a tour today with us and see this home in person.” This will encourage buyers to take action and allow them to stay interested.

Conclusion

Writing an excellent listing description is a balance between trotting a home’s best features and keeping it straightforward and honest. Focus on a solid headline, key features, location, use of descriptive language, and a solid call to action to create a listing that gets buyers’ attention and encourages them to contact you.

If you find this blog helpful, check out other recently published articles at NW Realty Group. Let us ease you through the home-buying or selling process; visit us today!